For consumer goods and retail

Books built for the brand that ships.

Bookkeeping, tax, and CFO advisory for Canadian consumer-goods brands and retailers. Multi-channel sales reconciled, inventory accounted properly, sales tax tracked across provinces and borders.

Shopify, Amazon, retail POS, and wholesale. All channels, one ledger, margin visible by SKU and by channel.

What we handle

The four pieces every brand gets wrong before they bring us in.

Inventory math, channel reconciliation, sales tax across borders, and the costing decisions behind real margin. Standard work for us, end-of-quarter for most firms.

Inventory accounting

FIFO or weighted average, set up once and held to. Cost of goods sold tied to units shipped, not units bought. Margin by SKU, on demand.

Multi-channel reconciliation

Shopify, Amazon, Stripe, Square, retail POS, and wholesale invoices all land in the books with the right fees, refunds, and chargebacks stripped out. Net revenue, not gross.

Multi-province sales tax

GST, HST, PST, and QST tracked by ship-to address. Nexus thresholds watched, returns filed when due, registrations handled when you cross a line.

Cross-border and duty

US sales tax via TaxJar or Avalara, customs and duty posted properly, currency moves tracked through Wise. Books that survive a CBSA review.

Brands we serve

Five shapes of consumer business. Same bench.

Different channels, different unit economics, same need. Books that mirror how the brand actually makes money, not a one-size-fits-all chart of accounts.

DTC consumer brands

Shopify-first, paid-acquisition heavy, returning-customer math at the core. Cohorts, CAC, contribution margin, all reported with the books.

Common clients
Apparel · Skincare · Home · Food and beverage

Marketplace sellers

Amazon, Etsy, Walmart, eBay. FBA fees, storage costs, settlement deposits to net, returns reserves, currency conversion. The platform math, sorted.

Common clients
Amazon FBA · Etsy · Walmart · eBay

Wholesale and B2B

Trade terms, net-30 invoicing, broker commissions, drop-ship arrangements. Inventory committed to POs that have not shipped, tracked separately.

Common clients
CPG wholesale · Distributors · Trade

Brick-and-mortar retail

Lightspeed and Square POS reconciled daily. Inventory across locations, cash handling, end-of-day variance, gift card liabilities, all in the right place.

Common clients
Boutique · Restaurant retail · Multi-location

Omnichannel brands

DTC, wholesale, retail, and pop-ups running side by side. Consolidated reporting that respects each channel's margin profile instead of averaging them away.

Common clients
Multi-channel · Pop-up · Hybrid retail
Brand questions, every week

The questions every brand owner asks before the next PO.

The kind your bookkeeper either solves or quietly creates. We sit on the right side of that line.

Scenarios we handle every week
01

"Our Shopify revenue and the bank deposit never match. Where is the missing money?"

LM
FounderDTC skincare brand
02

"We are selling into Quebec and BC now. What sales tax registrations do we need?"

SK
Operations leadApparel · 8 SKUs
03

"Are we actually profitable on Amazon after FBA fees, storage, and returns?"

TA
Co-founderMarketplace seller
04

"Inventory is sitting longer than last year. How do I know which SKUs are stuck?"

JM
CEOHome goods, omnichannel
From the bench

Real brands. Specific outcomes.

Three quick snapshots of where consumer-goods brands stood when they came in, and where they landed within twelve months.

DTC apparel brand
Before

Shopify revenue and bank deposits off by CAD 40k a quarter.

After

Reconciled to the penny. Refund and chargeback reserves now in plain sight.

CAD 4.2M GMV · Vancouver
Amazon FBA seller
Before

"Profitable" on the dashboard, breaking even after fees and storage.

After

True channel margin reported monthly. Pricing reset, gross margin up 9 pts.

40+ SKUs · Toronto
Omnichannel home brand
Before

Three POS systems, no consolidated inventory view, frequent stockouts.

After

Inventory unified across DTC, wholesale, and POS. Turn up from 3.4x to 5.8x.

12 staff · Calgary
Proof from people doing it

Exactly how we solve the problems keeping you up at night.

"

Growth almost killed us, twice. We had a million dollars in invoices that weren't coming in, and the Numinor CFO team showed up with strategies. A year later, our consultants are booking 20 percent more revenue.

NicoleFounder, professional services
"

Numinor helped us close our last round. They built the data room that closed the financing. The biggest reason I'd recommend them: I spend less time in the business and more time on the business.

KatieCEO, technology startup
"

Four weeks between incorporation and our first close. Our investors keep asking why our books are always on time and so easy to pull. The answer is: that's just how Numinor works.

NicoleFounder, software
Frequently asked

Brand questions, plainly answered.

Have one we have not covered? Email the team and we will come back within a business day.

Yes. We pull data through A2X or Synder so Shopify and Amazon settlements land in your books with fees, refunds, and chargebacks separated correctly. Net revenue, not gross deposits.

We set you up on FIFO or weighted average, document the policy, and apply it consistently. COGS hits when units ship, not when units are bought. Margin by SKU is one click away.

Yes. GST, HST, PST, and QST tracked by ship-to. For US sales we work with TaxJar or Avalara, watch nexus thresholds, and register you in each state as you cross the economic-nexus line.

Common, and handled. We support 3PL fee accounting, inventory by location, and inter-warehouse transfers. Stockouts and surplus get visible before they cost the next quarter.

For physical-product R&D that qualifies, yes. Material trials, formulation work, process improvement, and prototyping can be eligible. More on SR&ED here.

Accounting consultation

Stop worrying about the CRA. Start focusing on your product.

Book a complimentary strategy call. We'll look at your current stack, give you a monthly cost estimate, and show you how to extend your runway. No pressure, no commitment. If we're not a fit, we'll say so.

Cheers,
The Numinor team

Book your call

Twenty minutes. Real answers. No pitch deck.

Free. Twenty minutes. We'll tell you if we're not the right fit.