Built for the agencies that bill by the brief.
Bookkeeping, tax, and CFO advisory for marketing, design, and creative agencies. Retainers and project revenue split cleanly, freelancer payments organized, client profitability surfaced every month.
Retainer margin in the open. No more guessing whether the AOR work is funding the project chaos. The books say so.
The agency-specific work most bookkeepers leave on the table.
Four streams of work that separate agency accounting from generic small-business bookkeeping. All standard for us.
Retainer vs. project P&L
Two separate revenue lines, two separate margin views. Stop letting the retainer subsidize the loss-making project, or the reverse. The numbers say which is which.
Freelancer and contractor ops
Onboard freelancers properly, classify them on the right side of the CRA line, pay them through Plooto or QuickBooks, issue T4As and T5018s at year-end. No surprise audits.
Per-client profitability
Every account ranked by margin every month. The clients quietly draining time show up before they cost a quarter. Pricing conversations get sharper, fast.
Pitch and new-biz tracking
Unbilled new-business and pitch costs visible as a line, not lost in overhead. Win-rate, cost-per-win, and the actual ROI of the new-biz function over time.
Five agency shapes. Same back-office bench.
Different revenue models, same need: books that mirror how the agency actually makes money, and a finance partner who has seen it before.
Brand and identity studios
Project-heavy revenue, intense production sprints, long client onboarding cycles. We split fixed-bid work from time-and-materials so margin stays visible mid-project.
Digital and performance
Media spend pass-through versus fee, retainer + variable performance bonuses, ad-account reconciliation. Books that separate your margin from media you do not own.
Full-service agencies
AOR retainers, separate project SOWs, integrated teams across creative, strategy, and production. Department-level P&L when you need to see where time actually lands.
Production and content studios
Per-project budgets, crew schedules, day rates for contractors, kit and location costs. The books that hold up when a budget reconciliation is part of the deliverable.
PR and communications
Retainer-heavy with project boosts. Account team utilization, junior vs senior mix, billable rate by tier. Reporting that holds up to client procurement reviews.
The questions running through every founder's head before payroll.
The kind your bookkeeper either solves or quietly creates. We sit on the right side of that line.
"Two clients are 55 percent of revenue. How do I de-risk without dropping margin?"
"Project margin keeps slipping. Is it pricing, or are we under-scoping the work?"
"Are these contractors safe as 1099s under the CRA rules? Or do we owe T4s?"
"Pitch costs are blowing up. What is new biz actually returning per dollar?"
Real agencies. Specific outcomes.
Three quick snapshots of where agencies stood when they came in, and where they landed within twelve months.
Project and retainer revenue mixed in one P&L. Pricing felt like guessing.
Two clean revenue lines. Retainer margin up 11 points after a pricing reset.
Media spend pass-through inflating revenue. Real margin invisible to the team.
Media stripped to net. Real margin reported monthly. Compensation grounded.
Eleven contractors classified as 1099s. CRA risk on every one.
Reclassified, T4As issued for genuine subs, T4s for the rest. Risk gone.
Exactly how we solve the problems keeping you up at night.
Growth almost killed us, twice. We had a million dollars in invoices that weren't coming in, and the Numinor CFO team showed up with strategies. A year later, our consultants are booking 20 percent more revenue.
Numinor helped us close our last round. They built the data room that closed the financing. The biggest reason I'd recommend them: I spend less time in the business and more time on the business.
Four weeks between incorporation and our first close. Our investors keep asking why our books are always on time and so easy to pull. The answer is: that's just how Numinor works.
Agency questions, plainly answered.
Have one we have not covered? Email the team and we will come back within a business day.
Yes, and they should. We track media spend as a pass-through line so it does not inflate your real revenue. You get gross billings, net revenue, and the agency-margin view, in one report.
We onboard freelancers properly, apply the CRA's four-factor test, and pay them through Plooto or QuickBooks. T4As and T5018s issued at year-end. Audit defense built into the paper trail.
Yes. Harvest, Toggl, Productive, BigTime, and most agency-specific platforms feed into the books with the right tags so retainer hours, project hours, and new-biz hours land in separate reports.
We track them as a separate line so unbilled new-biz work is not hidden in overhead. You see win-rate, cost-per-win, and whether the function is paying for itself.
Yes. Multi-entity consolidation, inter-company eliminations, and reporting by brand group are standard. You get statements at the entity level and at the holding level, both reconciled.
Stop worrying about the CRA. Start focusing on your product.
Book a complimentary strategy call. We'll look at your current stack, give you a monthly cost estimate, and show you how to extend your runway. No pressure, no commitment. If we're not a fit, we'll say so.
Book your call
Twenty minutes. Real answers. No pitch deck.